Case Study of the Mannerist Modern Movement

001.png"> Palazzo Del Te The Palazzo Del Te, consists of four long, low wings organizing a square tribunal. The earthbound quality of the house is emphasised by the usage of surprisingly big inside informations, such as tremendously weighty anchors that come into struggle with pediments and other next points, and outsize hearth. Rustication is used in about everyplace with wild illogicalness, so that a surface intervention conceived to propose strength comes to propose decay and unreliability.there different sized columns of the same order placed side by side, groundless pediments and many other similar violations of classical canons.the elegant garden side demonstrates a more sophisticated Mannerism.it is based on the insistent design motive found throughout the history of adult male, but peculiarly favoured by the Renaissance.the three-part unit consisting of a little, a big and a little component, frequently called ‘a B a’ motive, or, more obscurely, the ‘rhythmic travee’ . The t hree Centre bays of the frontage seem to project far in forepart of the side-bays because of the usage of much larger motives ; it is more or less on the same plane. The beginning of this information Andrea Palladio The most of import designer of the Northern Italy in the 16th century, is Andrea Palladio, non merely for the quality of his work but besides for the influence which his edifices, his treatise and his drawings had on other states and other centuries. Palladio ( 1508-80 ) , is in many respects Alberti’s replacement, he excessively was a serious pupil of classical acquisitions and of Vitruvius and of Roman architecture in peculiar, he excessively leavened his antiquarian cognition with practical intelligence and esthesia. His work includes all sorts of buildings- civic- he remodelled the basilica in Vincenza in 1545, dressing the mediaeval town hall with a two-storey frill of ‘a B a’ arcading ; this motive is sometimes known as the ‘Palladian Motif’ as a consequence of his frequent usage of it ; domestic, both as castles and Villas ; and ecclesiastical. His larger churches, St. Giorgio Maggiore and Il Redentore, are in Venice ; his domestic architecture is in and around Vicenza. The celebrity of his town and state houses is such that it has tended to dominate that of his churches, but these were so extremely regarded by ulterior coevalss of Venetian designers as to suppress the spread of Baroque expressionism at that place, and they greatly impressed the Neo-classicist of the 18th century. In this manner continued the researches of Alberti, and if there is something Mannerist about the really imperturbability of his designs, Palladio like Michelangelo and unlike many other designers of the center of the 16th century, stands every bit much outside his clip as in it, making back to Alberti and to antiquity, and frontward to the hosts of designers, who were to be guided by him in the hereafter. Idiosyncrasy can be sober or playful, obvious or latent ; it tends ever to be perturbing. It is better to believe about it as an attitude, instead than a manner, and of its changing productions as the creative activities of differing personalities working in a period of fall ining conventions. Other outstanding Mannerist edifices are Vasari’s Uffizi of Florence ( 1550-74 ) , organizing three sides of a street-like tribunal and utilizing simplified classical elements in shadow. Ammanati’s courtyard of the Palazzo Pitti, Florence, ( 1558-70 ) , where rustication, altering from floor to storey, impartially covers walls and columns. Vasari’s Uffizi, Florence Ammanati’scourtyard of thePalazzo Pitti, Florence, ( 1558-70 ) , where rustication, altering from floor to storey, impartially covers walls and columns. Palazzo Pitti, Florence Vignola’s Villa Farnese at Caprarola( 1547-59 ) , a pentangular palace around a round tribunal approached by luxuriant stairss and inclines and decorative. a Vincenzo Scamozzi( 1552-1616 ) , Palladio’s student, carried his master’s classicizing manner into the seventeenth-century. His book Idea delâ€Å" Architettura Universale†( 1615 ) , together with Palladio’s Quattro Libri di Architectura ( 1570 ) , brought their designs to the drawing tabular arraies and libraries of designers and frequenters all over Europe and in the New World. Geneo and Milan flourished architecturally in the 16th century, peculiarly at the custodies ofGalaezzo Alessi( 1512-72 ) , who knew Roman 16th century architecture at first manus and construct some all right castles in both metropoliss. He besides designed the centrally planned church of Sta Maria di Carignano, Genoa, establishing himself on Bramante’s program for St. Peter’s. Pelegrino Tibaldi’s frontage of San Fedele in Milan is a good illustration of Northern Italian late Mannerism ; a small disquieting, a small drilling, with a waterlessness that tended to impact Mannerism everyplace before the rush of Baroque verve swept it aside. Piazza San Fedele Mannerist Modern Movement Mannerist architecture remained conspicuously present in the immediate post-war publications of the major architectural historiographers: Pevsner’s article ‘The Architecture of Mannerism’ was published in 1946 and Blunt’s ‘Mannerism in Architecture’ followed three old ages subsequently. But it was peculiarly the modernist matrix of Wittkower’s reading of sixteenth-century architecture that was thirstily picked up by a coevals of designers, who started utilizingArchitectural Principlesalongside theModulor— as did the Smithsons. Among them, Colin Rowe, an designer and student of Wittkower’s at the Warburg Institute, most clearly saw the deductions of the book for the reading and further development of modern architecture. In March 1947, shortly following his teacher’s ‘Principles of Palladio’s Architecture’ ( published in two parts in 1944 and 1945 ) ,55 but two old ages beforeArchitectural Principles, Rowe published ‘The Mathematicss of the Ideal Villa’ in theArchitectural Review. Pairing the syntactical devices in the work of ( Wittkower’s ) Palladio to those of Le Corbusier by facing the Villa Malcontenta with the Villa Stein, he discovered similar compositional schemes. As Alina Payne has argued, â€Å"this concentration on sentence structure allow ( ed ) him non merely to convey Palladio within the orbit of modern unfavorable judgment, but, more by and large, to offer implicitly a scheme for allowing historical illustrations into modernist design without openly oppugning its programmatic rejection of such borrowing.† Rowe’s article was followed by another, published three old ages subsequently, once more in the Architectural Review: ‘Mannerism and Modern Architecture’ Rowe cited both Pevsn and Blunt, apparently as his lone beginnings on Mannerism, while he oddly omitted any mention to his instructor. ‘Mannerism and Modern Architecture’ starts with an ‘outing’ : Rowe shows Le Corbusier’s foremost considerable undertaking, which the maestro himself had censured out of hisOEuvre complete: the Villa Schwob at La Chaux-de-Fonds of 1916. He points to the clean cardinal surface, for which he can non happen any functional ground and of which he presumes it was â€Å"intended to shock†.Following this, Rowe comments that this characteristic is non uncommon among sixteenth-century facades, and he mentions the â€Å"characteristic late Mannerist schemes† of the alleged Casa di Palladio in Vicenza and Federico Zuccheri’s casino in Florence. However, Rowe avoids direct associations, utilizing Wolfflinian apposition instead than derivation, and concludes that â€Å"such a correspondence may be strictly causeless or it may be of deeper significance.† Angstrom twosome of pages further on, Rowe intimations at what that deeper significance might dwell of: â€Å"If in the 16th century Mannerism was the ocular index of an acute spiritual and political crisis, the return of similar leanings at the present twenty-four hours should non be unexpected nor should match struggles require indication.† From the Gallic hero of the Modern Movement, Rowe moves to the Viennese polemist Adolf Loos. Hesitating before Loos’s most extremist facade, the garden side of Haus Steiner, the historian maliciously comments that â€Å"Loos, with his overzealous onslaughts upon decoration, might perchance, from one point of position, be considered as already demoing Mannerist inclinations †¦Ã¢â‚¬  , His vivisection later turns, non to an unauthorised vernal work, as was the instance with Le Corbusier’s early Villa, but to two, if non canonical in any instance mostly mediatized illustrations of daring modernism. Sing Walter Gropius’s Bauhaus edifice, Rowe observes that the logicer and construction of the edifice is non instantly recognizable, as modernist regulation would require, but becomes apprehensible to the oculus merely in the ‘abstract’ position from the air. â€Å"In this thought of upseting, instead than supplying immediate pleasance for the eye† Rowe sees connexions with Idiosyncrasy: Sixteenth century Mannerism is characterized by similar ambiguities ; [ †¦ ] a deliberate and indissoluble complexness might be thought to be offered every bit by Michelangelo’s Cappella Sforza and Mies van der Rohe’s undertaking of 1923 for the Brick Country House. In the Capella Sforza, Michelangelo, working in the tradition of the centralised edifice, establishes an seemingly centralised infinite ; but, within its bounds, every attempt is made to destruct that focal point which such a infinite demands.65 The Cappella Sforza â€Å"ensues non so much ideal harmoniousness as planned distraction† , while the Brick House â€Å"is without either decision or focus† . In its program â€Å"the decomposition of the paradigm is every bit complete as with Michelangelo† . Mannerist administrations in program link, for Rowe, Mies’s Hubbe House of 1935 and Vignola and Ammanati’s Villa Giulia, while another Mannerist device, the strife between elements of different graduated table placed in immediate apposition â€Å"is employed, likewise, by Michelangelo in the apsiss of St. Peter’s and, with different elements, by Le Corbusier in the Cite de Refuge.† And Rowe makes, evidently, mention to Le Corbusier’s â€Å"eloge† ( Rowe’s word ) of St. Peter’s inVers une architecture. Harmonizing to Rowe, â€Å"it is peculiarly the infinite agreements of the present twenty-four hours which will bear comparing with those of the 16th century [ †¦ ] † , while â€Å"in the perpendicular surfaces of modern-day architecture, comparing [ †¦ ] is possibly of a more superficial than clearly incontrovertible order.† Nevertheless, in a numerously held talk of unknown but somewhat subsequently day of the month, ‘The Provocative Facade: Frontality and Contrapposto’ , Rowe uses the same facade comparings — and adds one: he cuts out the cardinal of the facade of Le Corbusier’s Villa Stein at Garches, and topographic points it following to Ligorio’s casino of Pius IV ( or Villa Pia, as he calls it ) — the topic, one should remember, of that earliest of articles on Mannerist architecture, Friedlander’s of 1915. Rowe: â€Å"Shave Villa Pia, harvest Garches, and there is stylistic convergence? There surely is.† Furthermore, in the same text Rowe quotes Le Corbusier to demo the extent to which the modern maestro has an finely Mannerist attitude towards the humanistic disciplines: â€Å"†¦there is a citation of himself [ Le Corbusier ] which might assist to rectify accusals of pedantry: ‘In a complete and successful work of art there is a wealth of intending merely accessible to those who have the ability to see it, in other words to those who deserve it.’† This elitist attitude is precisely what distinguishes the Mannerist creative person from his Renaissance and Baroque co-workers. Yet, allow us turn back to the edifices themselves. Not merely an elitist attitude, non merely program and facade composings link the Masterss of the sixteenth and the 20th centuries: towards the terminal of â€Å"Mannerism and Modern Architecture† Rowe addresses the brutalist’s pick of stuffs and modernist particularization: â€Å"However, in the contemporary pick of texture, surface and item, purposes general to Mannerism might perchance be detected. The surface of the Mannerist wall is either crude or overrefined ; and aviciously direct rusticationoften occurs in combination with an surplus of attenuated delicacy.† This originative tenseness between brutalism ( akabugnato) and edification is, as we have seen, precisely the nucleus of Gombrich’s statement in his seminal survey on Palazzo del Te . Rowe continues: In this context, it is frivolous to compare the preciousness of Serlio’s restlessly modelled, quoined designs with our ain random debris ; but the frigid architecture which appears as the background to many of Bronzino’s portrayals is certainly balanced by the iciness of many insides of our ain twenty-four hours. And the additive daintiness of much modern-day item surely finds a sixteenth-century correspondence. In this citation Rowe allows us to understand his docket. In ‘Mannerism and Modern Architecture’ and in the ‘The Provocative Facade’ that docket is non merely — as was the instance in his â€Å"Mathematics of the Ideal Villa† — about countering â€Å"the avantgarde aura of Le Corbusier’s architecture by demoing how ingeniously and eclectically one of the most polemical modernists had appropriated and recontextualized the Classical tradition† and about underselling â€Å"modernism’s claims to being a schismatic interruption with the past† . What so, is Rowe’s docket? Surely, it doesnonconcern the resistance of the inventiveness and daintiness ofcinquecentoarchitecture to a presumed deficiency of both in the edifices of the modern Masterss, as Leon Satkowski seems to propose in the debut of the book he wrote with the ( so tardily ) Rowe. Rather, Rowe is supporting modernism, as he makes unmistakably clear towards the terminal of ‘The Provocative Facade’ : â€Å"†¦ if presents Le Corbusier is going clearlycharacter non grata, to neglect to register his accomplishment is rather as wholly stupid as was the eighteenth-century failure to ‘see’ either Michelangelo or Borromini — within which sequence ( †¦ ) Le Corbusier assuredly belongs.† In ‘Mannerism and Modern Architecture’ , Mannerist qualities — the â€Å"delicacy of detail† , etc. — are brought to the deliverance of modernist, daring architecture. This can be better understood if one takes into consideration a 1951 article by a immature Polish emigre designer in the United States, Matthew Nowicki, which Rowe would later recognition. In ‘Origins and Tendencies in Modern Architecture At the really minute when modernism is merchandising its radical, heretic position for mainstream pattern, in those early old ages of the 1950s when the failures of the Modern Motion are about to be widely discussed, it is, once more, Mannerism that is brought into place. That is: at the really minute that modernism’s â€Å"delicacy of detail† , its formal complexnesss andcontrapposti, all so well-appreciated by Rowe, are watered down into the â€Å"rubble† of post-war mass edifice production.After Mannerism had been a mention point for the early grasp of Expressionist art by Dvorak and Friedlander ; after Burckhardt ( with opposite purposes ) had recognised — and feared — in Michelangelo the archetypal modern creative person ; shortly after the complex attitudes of cinquecentodesigners had been explored with a positive prejudice arising in depth psychology ; and following the Modern Movement architect’s modeling after its Mannerist ascendant, Rowe, at last, is maneuvering that same Mannerism to the deliverance of modernism. End

Francisco De Zubar N And His Work English Literature Essay

Francisco de Zurbaran, a Spanish painter was born in Fuentes de Cantos, Badajoz Province in Estremadura and baptized on Nov. 7, 1598. His male parent was a comfortable tradesman of Basque descent. In 1614, Zurbaran ‘s male parent sent him to Seville to apprentice for three old ages to a second-rate painter of images, Pedro Diaz de Villanueva. Zurbaran opened a workshop in Llerena in 1617 and married a adult female older than himself. She died after holding three kids. He was married once more to a widow in 1623. During his 11 old ages in Llerena, Zurbaran ‘s piousness was influenced by Spanish Quietism, which was a spiritual motion that taught inner backdown, the find of God in meekly submissive silence, and the usage of penitentiary exercisings to repress the senses and quiet the mind. Although this influence had a deep consequence on his art, it in no manner limited his artistic creative activities. The contracts for this period are so legion that he would hold been obl iged to delegate many of them to helpers. In add-on, he was transposing to Seville to put to death plants for the Dominican, Trinitarian, Mercedarian, and Franciscan monasteries. In 1629, the Seville Town Council persuaded Zurbaran to travel his workshop to their metropolis. He arrived with his married woman, kids, and eight retainers. The undermentioned twelvemonth the painters ‘ Guild of St. Luke ordered him to subject to an scrutiny and he refused. The town council ended up back uping him. His frequenters continued to be largely monasteries including the Capuchins, Carthusians, and Jeronymites were added to the list. In April 1634, the painter Diego Velazquez, who was in charge of the ornaments for the new Royal Palace in Madrid, commissioned Zurbaran to put to death for the Hall of Realms two conflict scenes, which were to belong to a series that included Velazquez ‘s Surrender of Breda, and 10 Labors of Hercules. Zurbaran returned to Seville in November with the hon orary rubric of Painter to the King and the happy memory that Philip IV had called him the male monarch of painters. Zurbaran was at a extremum of creativeness and felicitousness in 1639, when his married woman died. His art production declined markedly and his manner became graver. He married for the 3rd clip, in 1644, but his artistic star was falling. Missing sufficient committees at place, Zurbaran was obliged to make the bulk of his plants for South America. With four more kids born of his new matrimony, he sold Flemish landscapes and pigments and coppices to the South American market. He continued to bring forth largely for South America until 1658, when he decided to seek to alter his fortune in Madrid. His art, nevertheless, was small apprehended at that place. Zurbaran died destitute in Madrid on August 27, 1664. Zurbaran ‘s work was really sophisticated with accurate pragmatism and indefinable mysticism. Zurbaran chose to be a painter of spiritual topics. His work was ever created big. Other effects are attained by the elaborate finished foregrounds which mass out mostly in visible radiation and shadiness. He was really adept in painting figures with curtain as shown in one of his works The Annunciation. He worked with oil pigments and most of his plants were spiritual scenes and portrayals. Two-thirdss of his plants were painted in the 1630 ‘s and the other 3rd is about every bit divided before and after that decennary. The Annunciation was painted in 1650 with oil on canvas. It measures about 85 inches tall and about one-hundred and 24 inches broad. â€Å" This Annunciation falls rather late in Zurbaran ‘s calling, when his simple and disconnected mold, dark to visible radiation, begins to soften and film over. His pallet becomes less blatant and more blended, while the about militaristic urgency of his earlier work is replaced by an familiarity and tenderness. The walls of the Virgin Mary ‘s room literally dissolve in a inundation of cherubs bathed in visible radiation, as the angel Gabriel with great heroism and discretion announces that she is with kid † says Joseph J. Rishel. Francisco de Zurbaran has a realistic manner shown in the picture. It features a room in which an angel is seen at the left kneeling on the land before the Virgin Mary. The figure of Mary is placed between a chair and a little wooden tabular array draped with a green fabric. Mary looks as though she is s urprised to be greeted by the angel although glancing at the floor. She disregards the unfastened Bible since she has been distracted. Behind and above the two figures are cherubs resting on beds of clouds merrily staring down at Mary with eyes from Heaven. Elementss such as visible radiation, colour, and texture are used in The Annunciation. Francisco de Zubaran does non demo a beginning of visible radiation in the picture, but we can see the light get downing from heaven with the cherubs and bit by bit gets darker to where the image about looks blurry on the lower left following to the angel. Light besides emphasizes the just tegument of the Angel and Mary as they both look down towards a shady floor. It reflects the unfastened Bible hinting on the sanctity and importance of Mary. Color draws attending to of import characters and objects in the picture. The ruddy and bluish Mary wears gives us a sense she is the chief focal point of the image since they are two different colourss in temperature and really concentrated. The bright yellow used indicates a celestial felicity or spirit such as how the dove is painted. The little soft silky texture used in this picture shows Zurbaran ‘s usage of pragmatism. The curtain looks about perfect compared to the remainder of the room. If the picture is looked at closely, you can see more symbolism such as a really weak xanthous visible radiation around Mary ‘s caput about like a aura which signifies her sanctity. The little xanthous dove at the top of the picture besides looks down at Mary and even gives a visible radiation pointed down at her caput. The cherubs and the angel are all smiling giving the image a joyful significance. You can besides see the flowers at the bottom right giving the painting an even more sense of softness, raising, and peace. The iconography of The Annunciation is shown how Zurbaran portrays the narrative of the Angel Gabriel looking earlier Mary to denote that God has chosen her to bare a boy, Jesus, who will salvage God ‘s people from their wickednesss. An anon. individual explains â€Å" Zurbaran besides idealizes Mary to stress her sanctity. Mary maintains a graceful airs even when she is frightened by the Angel ‘s intelligence. The room is besides au naturel and suggests Mary ‘s modestness. The Angel appears soft and the white colour of the angel shows the pureness of God ‘s courier. † Today, The Annunciation corsets at the Philadelphia Museum of Art as Francisco de Zurbaran continues to delight many with his endowments with the elements used in such an of import spiritual event. You can state he take to paint spiritual bible narratives with his really precise manner of painting the significance, symbolism, and great item.

Hunger Games Survival Essay

The game is designed to kill you. From the first moment when you are dropped into the merciless jungle, you are actively trying to be killed. Forgetting the band of other survivors that are effortlessly searching for you, there are many terrors you must be ready for. To prepare for these, you must have a good shelter, a way to find food and water, and a positive mental attitude. A shelter is arguably the most important of the 10 essentials in survival. Without a shelter, you could get soaking in rain or snow, and subsequently, die from the moisture. You will get bitterly cold during the night and die in your sleep. So Katness knew she needed a good shelter. One that would keep her warm and dry, as well as mobile. She built two kinds of shelter; one was high in a tree, both to protect her from the indigenous, and to keep her off of the moist ground. She knew that sitting directly on cold or snow covered ground will increase the rate of heat loss drastically. So even in the tree, she put her jacket below her and her towel above her protect her from the elements, both below her and above her. The second shelter she built was a makeshift debris hut. She found the base of a huge redwoody type of tree, which provided a stable back and added protection from snowfall and climate protection. She, one again, added a blanket to the floor as well as many ribs on her debris hut and foliage both for camouflage and climate protection. Finding food and water in this Amazonian jungle proved difficult. As two of the ten essentials, food and water are necessary in survival. Luckily, she brought enough nutrient rich power bars with her to surpass the amount of time she needed to. She was also aware to not over work, and keep a 60% rule when searching so her power bars would be sufficient. Finding water, was much more difficult. Water is scarce in many jungle environments, so she had to take little bits of snow in a bottle and let it melt over time and drink it. Eating straight snow will actually make you thirstier than without it, good thing she new that. Even with a stable shelter, a substantial food and water supply, and a sense of safety, she was still finding it difficult to keep a positive mental attitude, or PMA. Without a positive mental attitude, someone in a survival situation could lose hope of being found or surviving the night, and could just die. That is why she does simple activities to keep a PMA. She thinks about here friends and family back home, her boyfriend who is also stuck in this jungle, and other activities to keep her motivated and keep her striving to survive this unfortunate event. Due to her knowledge of the 10 essentials, knowing how to build a shelter, and the power to keep a positive mental attitude, Katness made it out of this treacherous situation. This may have been a movie, but this is a real world situation that anyone could have found themselves in. The opportunity to learn about the 10 essentials, or how to build an adequate debris hut, is an opportunity that you do not want to miss. These life-saving tips have not only helped Katness make it out of the Hunger Games, but it may also help you make it out of a life or death situation of your own.

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Discuss how eukaryotic organisms came into existence - Coursework Example The study of the origin of the eukaryotes is a dynamic branch of this science, and much research has taken place in order to try and explain the development of this unique and structurally and functionally distinct class of organisms (Bacterial phylogeny, 2006). There are many theories and models regarding this debate, and many of those models are conflicting in nature (Bacterial phylogeny, 2006). This paper purports to discuss the most commonly accepted and relevant models of the origin of eukaryotes, analyzing their strengths and weaknesses, and presenting a conclusion about the needs for future research into this field, and the specific parameters that should be aimed for in that future research. Discussion/Body: Let us begin our discussion with an understanding of a eukaryotic organism. The eukaryotic organisms, as opposed to the prokaryotic cells, have originated rather recently in the history of evolution (Bacterial phylogeny, 2006). ... is no structurally developed control center like the nucleus of the eukaryotes (White, 2006), and the organelles, if present, are simple and non-membranous (White, 2006). Such organisms had the capability of surviving in the harshest of environments, as was necessary in the early development of the world’s ecosystems (White, 2006). They reproduced by simple binary fission (Bacterial phylogeny, 2006) and could metabolise with or without the availability of oxygen (White, 2006), using a variety of chemicals as substrates for metabolism. In contrast, the eukaryotes are defined by the presence of a well-defined nucleus, which is membrane bound (White, 2006). There are a variety of organelles, which are complex in nature and many are also membrane-bound (White, 2006); the division of labour is enhanced and made more efficient in the eukaryotes (White, 2006). Such organisms are increasingly oxygen-dependent (White, 2006), and have a reduced capability to withstand extremes of enviro nments, requiring a more stable environment around them (White, 2006). There is a general consensus of scientific opinion that the eukaryotes came into being by the ‘fusion’ (Rivera & Lake, 2004) or ‘association’ (Rivera & Lake, 2004) of different prokaryotic organisms (Rivera & Lake, 2004). Unfortunately, the consensus of opinion is limited till here. From this conjecture, several theories have arisen in an effort to best explain the behavior of eukaryotes, both genetically and phenotypically. Two of the most common models are the ‘nucleus and mitochondria co-origin’ (Bacterial phylogeny, 2006) model and the ‘nucleus-first, mitochondria-later’ (Bacterial phylogeny, 2006) model. Let us study the co-origin model first. Scientists supporting the co-origin model claim that a fusion

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Assignment - Essay Example Uses of Standard Tender Document 8 f. Pre Disclosure of Relevant Information 8 g. Public Bid Opening 9 h. Evaluation of Tender in Monitory Terms 10 i. Qualification of Bidders on the Basis of Pass/ Fail Requirement 10 j. Award to the Lowest Evaluated Bidder Meeting the Stated Criteria 11 k. Accessible to Applicable Laws and Regulation 12 l. Appeal Mechanism 13 m. Standstill Period 13 n. Debriefing 14 o. Publication of Award 14 Bibliography 15 1. Introduction Public Procurement refers to the process of purchasing of goods and services on behalf of the public authority, through government agencies. Public procurement involves government expenditure that is aimed at securing inputs and resources in order to achieve objectives, hence establish a significant impact on the crucial key holders and the society. Besides, government purchasing occurs through both domestic and international trade. In fact, about ten to fifteen percent of the GDP involves government expenditure on procurement; t herefore, public procurement makes a significant contribution to the global economy1. Transparency has been considered an essential standard that facilitates improvement of public procurement; in fact, it involves a procurement process that is open for public scrutiny. Furthermore, this facilities competition, thereby increasing the efficiency of the process and the threat posed by issues such as corruption are alleviated. Transparency enables people to monitor public bodies, thereby holding these organizations accountable for their undertakings. The main objective of transparent public procurement is to facilitate fairness, competition and economic value in the process; this objective is achieved through effective and efficient procurement process that is developed by the principals monitoring the process. Apparently, sufficient controls are incorporated in order to promote competition, thereby reducing the risk associated with corruption, fraud, mismanagement and wastage of public resources. In this case, transparency is considered to be an effective tools aimed at hampering corruption and ensuring that there is value for money2. In addition, transparency is employed in different ways along with different practices such as advances publication of procurement plans, procurement policies are published, tender notices are advertised, the criteria for evaluation is disclosed, there are payment of prices and contract awards are published. a. Transparency Needed to Foster Competition International liberalization is applied in fostering competition among public procurement markets. Besides, competition can also be facilitated through participation in WTO Agreement on Government Procurement (GPA)3. In this case, competition can be fostered in four different ways, which include provision of vehicles by GPA in order to facilitate progressive opening of parties to markets in order for the to engage in international competition. On the other hand, there are other provis ions that involve agreement focusing on offering information based on framework aimed that ensuring that the process is transparent4. Fostering competition involves signing agreements with GPA parties in order to facilitate establishment of domestic reviews and operations, where participants are allowed to challenge decisions that are deemed questionable. Therefore, decision made by national procurement authorities should be subjected to review by the competitors in order to avoid unfairness or discrimination. In addition, competition can

Client brief Essay Example | Topics and Well Written Essays - 2000 words

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Should Police Murderers Receive Whole-Life Jail Sentences Essay

Should Police Murderers Receive Whole-Life Jail Sentences - Essay Example The murder of a police officer is not just a normal crime considering that it is an impeachment of law enforcement institution. A police murderer is a threat not only to the society but also to the government in place in a state. A police officer has no exceptional life as that of a regular citizen. However, the punishment that should be imposed to a police murderer should be of higher legislation levels following the impact the murder of a police officer has to the face of citizens. Consequently, it is genuine for judges to impose a whole-life jail sentence to police murderers to send a clear signal for the criminals determined to evade the laws set in a state. Police officers have an important role in protecting citizens from criminals and law-breakers. Considerably, most of the police murder crimes happen because of the identity and role of the police officer in preventing criminal activities, which threatens the criminals’ life and their freedom to break law. The death of one police officer, especially by police murders, leaves a substantial number of citizens in the hands of criminals. This possess abundant problem to state security, which is protected by the police (Travis 2013).

Future of Employee Training and Development -3 Research Paper

Future of Employee Training and Development -3 - Research Paper Example Several organizations, therefore, use a large percentage of their resources for permanent and continuous employee training and advancement. Organizations that are constantly developing knowledge, extending it to the entire organization, and implementing it inside the new technology develop high quality products and excellent services. These activities portray the company as a learning institution with constant innovation in its business activities. These are organizations that have realized that learning and employee development is a key determinant for their business. The increasing complexity and uncertainty of the business environment requires different and advanced knowledge. Modern business activities require improved skills and knowledge that are still inadequately present in the formal school education. The gap between business requirements and training acquired at school is increasing. Current customers are highly selective, and organizations cannot continue with mass product ion. Increased and sophisticated customer demands require new solutions and knowledge. Organizations have to constantly revise their products and service mix due to increasing competition. Dynamic competition, sophisticated technology, knowledge economy, and globalization have changed the importance of employee training in organizations (Gitman and McDaniel, 2009). Differences between organizations are caused by differences in human capital. This has transformed employee knowledge and development to become the most reliable source of competitive advantage. Other factors of production are still valid, but employee skills are more relevant in the current environment. Employee training and development has become an important aspect for future organizational development. Learning and developmen

Foregoing curative medical treatment due to religious beliefs Research Paper

Foregoing curative medical treatment due to religious beliefs - Research Paper Example Ethics in the medical field are moral principles that incorporated the application of judgment and values in medical practice. Medical ethics entail work on theology, philosophy, and sociology. In the US, General Medical Council highly upholds and respects the religious convictions of patients. However, on some occasions, parents fail to consent for vital care for children. Due to the medical ethics, the medical doctors or practitioners comply with the parent’s wishes with the only option available can be through the judicial redress through the court process. It may be quite difficult to the non-believers or those not within the faith to comprehend the depth of these religious beliefs even to the extent of those in faith risking their lives or the lives of their loved ones (Guinn, 2006). However, Bellamy (2014) elaborates that some religions take the extreme perception of particular treatments while others don’t. In fact, doctors increasingly becoming accommodative to the religious beliefs of their patients. For example, the Jewish and Muslim faithful highly regard male circumcision. Doctors not conversant to such practices can recommend others who are conversant. In addition, some religious practices to the patients are even allowed in most medical institutions. In some circles, religion is not only well established in the medical practices but also common and powerful. Some of the religious practices in the medical field are intertwined with spirituality and healing that emanate from some forces.

The Mission San Gabriel Research Paper Example | Topics and Well Written Essays - 1000 words

The Mission San Gabriel - Research Paper Example The particular settlement where the mission stands was erected around 1770 by the early Spaniards and was possibly named after the Angel Gabriel. Historical sources indicate that building was designed by Antonio Cruzado who was a Father from Spain (Baer 47). He cleverly designed the structure giving it a strong architectural and captive influence. With long narrow windows and a peculiar capped buttress, the building is reminiscent of several others unique only to the state of California. Much of the original roof of the structure was destroyed in 1894 by an earthquake which ravaged the area. A replacement was further damaged in 1812 and was later replaced in 1886. Nevertheless much of the original composition of the structure still stands strong signifying a rich source of history. The establishment of the mission in that particular locality radically transformed the manner of life around. The hostile Indians completely took charge and dominated the area. Up to 1822, it is estimated that over 6800 natives had been baptized of whom 2400 was children. In the neighborhoods of this church, the majority of the population was the Indians who mostly belonged to the Shoshonean family. There were also other people especially the neophytes who came from further beyond. Most important, however, is the manner in which the mission has always defined the history and manner of life in that particular region. It has to be remembered that the major objective of the missions established at that time was to propagate a culture of self-sufficiency and social collectiveness amongst the people. Through farming, the missions managed to produce entirely everything that was necessary in the localities. Much of that effort was always successful to the extent that by 1810, the Indians ware able to produce sufficient food to sustain the whole military and government of California. Agriculture had suddenly taken root in the region as the most important economic activity. The rich informati on availed by delving into the missions’ history is very fundamental in drawing very important conclusions and learning much about the Chicano history. Very striking characteristics are reminicesent in the Spaniards who came to the region in the early days and made settlements. Their mannerisms and ways of life have always stood and helped define their history and character. One can gradually realize the causes of the growing unrest that was evidenced across the Mexican-American population in the country. These people are driven by the power of their collective awareness and through mass action, agitate for fundamental liberties. In such a case, the emergence and the progress of the Chicano movement cannot be overemphasized. Sure enough, most of the challenges that led to this movement have not been addressed even in the present American situation. Very high school drop-out rates are still a daily norm in the California region. The lack of Mexican-American teachers in the ins titutions is still an issue that has not yet been addressed. Paradoxically, looking back into the early days, we realize that many dreams have been shattered in the face of these emerging realities. The very farms that had their origins in the mission days became the hotbeds of controversy as farmers and university students teamed together and went to the streets in protest. The whole issue was about the aspiration of social betterment

Rule of Law Essay Example for Free

Rule of Law Essay

Theories of Cognitive Development by Piaget and Vygotsky Essay Example for Free

Theories of Cognitive Development by Piaget and Vygotsky Essay Jean Piaget’s and Lev Semionovich Vygotsky’s theories on cognitive development both play a significant role in addressing the intellectual growth of children (Lain, 2006). Psychologists and educators alike, rely on these theories in constructing the standards by which children are being brought up and taught today. Essentially, cognitive development is the process by which our intellectual ability grows and progresses. Slavin (2003), maintains that cognitive development, â€Å"is the gradual and orderly changes that occur making ones mental process more complex and sophisticated† (as cited in Lain, 2006, Cognitive Development section, para. 1). As the children’s learning process is crucial to the development of their learning ability and critical thought process, educators must have a good grasp of these theories to fully address the children’s individual learning needs. Jean Piaget’s theory is marked by several developmental stages that define the child’s corresponding cognitive level. On the other hand, Lev Vygotsky developed the Zone of Proximal Development (ZPD) based on the assumption that children learn more quickly under the guidance of a more experienced adult (Maccarelli, 2006). Considered as constructivists, both renowned theorists believed that children learn by formulating new ideas by combining old ones. The Hawaii Department of Education E-School also claims that, â€Å"constructivists believe that learning is affected by the context in which an idea is taught as well as by students beliefs and attitudes† (as cited in Davison, 2006, Piaget vs Vygotsky: The Cognitive Development Theory section, para. 1). As society determines the amount of knowledge a child gains, it also sets the limit to the students’ cognitive development. However, the principal ideas between the two theorists vary greatly. Piaget strongly believed that learning occurs after development. He indicated that a child will start the learning process after the child has reached a certain developmental stage. Contrarily, Vygotsky claimed that the child develops as a result of learning. Furthermore, Vygotsky placed a large amount of emphasis on the importance of outside influence to the child’s overall cognitive development, where as Piaget barely acknowledged the significance of outside influence on the child’s development in his theorems. Moreover, while Piaget’s theory has four distinct and set standards of development, Vygotsky’s theory does not support predetermined stages at all. Instead, he stressed the importance of private speech and ZPD on the child’s development. Living in a society that is an integration of multiple cultures, classified by age, race, gender, ethnicity, religion, and economic status, each of us is a product of our social interactions to these various cultures. If we examine Vygotsky’s theory, a large part of a child’s development is placed on the input of others, it is therefore reasonable to assume that a multicultural society places a great deal of input on the child’s development. However, since a child’s development is limited to his or her surroundings, and his thoughts and ideas mainly influenced by that of his early caregivers, sometimes the child is not exposed to different cultures other than his own. This gives rise to multicultural issues that we see nowadays. And as the study of multicultural psychology is greatly concerned with exploring, understanding, and appreciating the differences in culture, based on Piaget’s and Vygotsky’s theory, these multicultural issues could be avoided if children are exposed or introduced to diverse cultures early in life. References Davison, B. (2006). Piaget vs Vygotsky: The Cognitive Development Theory. Associated Content. Retrieved on January 01, 2009, from http://www. associatedcontent. com/article/94974/piaget_vs_vygotsky_the_cognitive_development. html? cat=4 Lain, (2006). Cognitive Development: A Comparison Between the Work of Piaget, Bruner, and Vygotsky. Associated Content. Retrieved on January 01, 2009, from http://www. associatedcontent. com/article/41531/cognitive_development. html? cat=4 Maccarelli, S. (2006). Vygotsky’s Theory of Cognitive Development: The Socio-Cultural Perspective. Associated Content. Retrieved on January 01, 2009, from http://www. associatedcontent. com/article/29997/vygotskys_theory_of_cognitive_development. html? cat=4 Uncgrad, (2006). Piagets Stages of Cognitive Development. Associated Content. Retrieved on January 01, 2009, from http://www. associatedcontent. com/article/452881/piagets_stages_of_cognitive_development. html? cat=4

Causes of the Lebanese Civil War

Causes of the Lebanese Civil War The Middle Eastern region has always been a symbol of regional instability; much like a leaky propane tank in an area prone to wild fires, just one spark in the wrong place can create an inferno. The subject of this investigation is to determine the primary causes for the Lebanese Civil War, why the fighting persisted for the better part of two decades, and how it finally ended. Using books written at the time of the war from scholarly sources and examining the firsthand accounts of individuals affected by the war, we will be able to at least draw some conclusions of how and why history unfolded the way it has. For fifteen years (1975-1990), Lebanon was embroiled in a vicious civil war that ultimately resulted in de facto Syrian military control over the small Middle Eastern state and left thousands of people dead—many non-combatant civilians. Most civil wars are fought between two religious or political factions, but the belligerents included the Lebanese Front, Syria, the Palestinian Liberation Organisation (PLO), Israel, and the Lebanese National Movement (LNM), though it can be argued that this was a battle of control between the region’s Muslim and Christian populations though the scope of interests involved would make it far more significant. Thus, it would not be entirely accurate to refer to this conflict as a ‘civil war’, but an ideological struggle of an entire region fought on a very small piece of land. According to David C. Gordon in his book Lebanon, the Fragmented Nation, ‘It has been a war between haves and have-nots, Christians and Muslims, Lebanese nationalists and non-Lebanese Palestinians, as well as a war between rival Arab states and ideologies on Lebanese soil, and part of the confrontation between Israel, the Arabs, and more.’[1] Summary of Evidence: A Timeline Lebanon obtains her independence in 1946.[2] The state of Israel is formed in 1948. Palestinian refugees are driven from Israeli territory to neighbouring countries. Lebanon attempts to absorb more than half a million Palestinian refugees, not really welcoming them into the society. Stability is compromised during the 1960s and power shifts several times ultimately leading to civil war in 1958.[3] During the 1960s and 1970s, the PLO violates Lebanese sovereignty to attack Israel. Lebanese society is polarized as the Muslim minority feels powerless and allies itself with more powerful Muslim forces such as the PLO and the Syrians.[4] Christian majority allies themselves with the nationalist forces. Open warfare breaks out in 1975 and becomes a microcosm for the rest of the conflict in the Middle East.[5] An Evaluation of Sources Itamar Rabinovich’s The War for Lebanon 1970-1985 was a source of basic information. It identified the various factions and their objectives and provided a summary of the major events in the war and the tensions leading up to it. A valuable source for someone that needs to familiarise themselves with the general situation, though it does not adopt a particular perspective. This would be a good place to start when beginning research. In Syria and Iran by Anoushiravan Ehteshami and Raymond A. Hinnebusch, the subject of discussion focused on the growing hegemony of Syria and Iran as an opposition to Israel’s growth in the Middle East. At first glance, the subject matter had very little to do with the Lebanese Civil War, however, the books sixth chapter introduces the theory that the war in Lebanon was critical to the interests of many factions in the region rather than being a simple resolution of sovereignty and government representation. ‘The struggle for Lebanon is most usefully understood, not as part of a civilizational conflict between Islam and the West, but as a conflict of national interests: if Israel could control Lebanon, it could smash Syrian and Palestinian resistance to its hegemony. Syria and Iran sought to make Lebanon, respectively, a buffer and a front in the struggle with Israel.’[6] This book was critical to understanding how a delicate situation was pushed into civil unrest by external forces. In this case, Iran and Syria were threatened by an Israel backed by the superpower that was the United States of America and much of the Shi’a Muslims in the region became more energized to resist that influence. Of special interest was the alliance of the Lebanese Shi’a Muslims with Syria and Iran, and their ultimate success. ‘The USA and Israel withdrew from Lebanon. Syria and Amal had forged an alliance in opposition to the USA, the Phalanges and Israel which would prove remarkably enduring.’[7] In contrast Lebanon, the Fragmented Nation by David Gordon was indispensable to understanding the internal issues that precipitated the war, focusing on the diverse nature of Lebanon and its inability to decide whether to become a part of a ‘greater’ Syrian society or remain the Arab World’s link to the West. When asked, the Christian and Muslim population offered radically different visions of the society that Lebanon should become.[8] This may suggest that religious diversity is not possible, especially when the religions involved tend to be expansionist and the practitioners themselves extremist, albeit co-existence is possible in a society where the diverse groups were moderate and non-expansionist (i.e. believe that everyone should abide by the mores of their particular group). While the first source couched the war in terms of Islam vs. Christianity and Zionism, this source explored the fundamental division between Christians and Muslims in Lebanese society, which could never lead to a lasting peace. The personal account provides a most important perspective for this investigation: the individual soldier or civilian whose life was impacted by the hostilities. Scholarly historical books and documents offer a bird’s eye view of the social and political forces that led to this outcome, however, it does not capture the personal element of how the individual is pushed into fighting for a particular cause. According to Lebanese writer Fawaz Gerges, the Civil War was a grand struggle ‘for the soul and future of the Muslim and Arab world.’[9] This is not an exaggerated statement given that the causes for the war and the parties involved originated beyond Lebanon’s borders, but the writer of this story wanted to express how the interference of the West and the extremism of the Christian soldiers began to inflame the passions of young jihadists. This source was chosen for its historical relevance because the jihadist movement is more powerful than ever in the twe nty-first century and Lebanon is considered more an ally of the Muslims than a Christian state even as it retains a sizeable Christian population. Although this does not show the origin of the war per se, this book highlights the origin of Muslim extremism and how a climate embroiled in religious strife can polarise the most moderate reasonable people. Analysis From the sources that were gathered for this study, it is clear that the seeds of the conflict were sown in 1948 when the Jewish state of Israel was formed. With its alliance with the Western world and a new religious influence in the area, it challenged the existing balance of power in the Middle East. As we know, the Palestinians already inhabiting the territory ceded to Israel were strongly opposed and began to attack the newly formed nation because there was a resentment against having to give up land that was theirs to begin with, and that they had done nothing wrong to merit its loss. When the Israelis won and expanded their borders, many Palestinians were forced to seek refuge in neighbouring countries. When Jordan expelled many of the Palestinian refugees for reasons of national security, the refugees (along with PLO forces) began to migrate into Lebanon in greater numbers. Political asylum seekers that could not have easily assimilated into Lebanese culture were absorbed int o the population resulting from Israel’s treaty with Lebanon. ‘One result of Israel’s creation was that Lebanon became host to many of the some 700,000 Arab Palestinian refugees. Most of the Diaspora was Muslim, and so in this predominantly Christian state, it was inconceivable that they should be given citizenship and assimilated. To do so would have been to undermine the statistically based legitimacy of the Establishment to continue to rule. Muslims of course took full note of the fact that when thousands of Christian Armenians had poured into Lebanon after the First World War they had been quickly provided with the rights of citizenship.’[10] Lebanon had only been independent of France for two years and a nation is most vulnerable in the first years of formation as the stronger factions seek to overcome the minority groups and the new order overturns outdated power structures, and attempted coups by ambitious power brokers were rather common.[11] With the influx of Palestinian refugees, the balance of power began to shift. The Lebanese government was created to empower both Christians and Muslims. The President of Lebanon must be a Maronite Christian and the Prime Minister must be a Muslim. However, the balance of power strongly favoured Christians. When Muslims began agitating for more influence because they believed they were in the majority, a mini-civil war was fought in 1958, which claimed 4,000 lives leaving the region even more fraught with religious tension. The rise of religious extremism in general and Muslim fundamentalism in particular characterised the 1970s social and political climate, and many hard line members of the Abrahamic religions believed that their sect should be in control of the Holy Land, with the city of Jerusalem at its centre. While this in and of itself was not enough to spark the war in Lebanon per se, Palestine’s insistence on using its adopted country as a staging ground for an attack on Israel polarised the Lebanese people into two camps. The Muslim faction supported Palestine’s military efforts while the Christians were strongly opposed, and many Christians commonly support the Jewish claim to the city of Jerusalem. Considering Lebanon’s religiously and politically diverse population, it is not difficult to imagine that obtaining a consensus on foreign relations would be extremely difficult. This was especially true once the United States and Europe were intervening on behalf of the newly formed Jewish state that most of the Arab nations in the region wished to destroy. Tensions between the Lebanese and Palestinians escalated as the Palestinian Liberation Organisation (PLO) sought to fight Israel from Lebanese territory, which suggests that the root of this conflict was the seizure of Palestinian lands when Israel was founded in 1948. ‘It was not the Lebanese that started the violence; rather, Israel’s dispossession of the Palestinians was the root of the Lebanese civil war and the civil war was greatly exacerbated by the 1982 Israeli invasion which was supported by the USA in order to smash the PLO and the Islamic movement and reinforce Israel.’[12] Conclusion After Israel’s invasion of Lebanon in 1982, the Shi’a Islamic group Hezbollah was created as a political group that provides social services to the Shiites living in Lebanon, however, it is considered a terrorist organisation in the West. The Ayatollah Khomeini’s revolution in Iran inspired and influenced the development of radical and powerful Islamic political groups in Lebanon, and eventually the small nation had become an enemy of Israel and the West. The Lebanese Civil War was a historically significant event because it led to a revival of Islam centred on Jihad. The growing influence of the West in the Middle East caused moderate Arab Muslims to turn to religious extremism, which is evident in the acts of terrorism taking place in the Middle East, Asia, Europe, and North America. Would the war have taken place had the United Nations never introduced the state of Israel into the region? It is rather unlikely, as the Palestinians would have remained in their homeland and many speculate that there would not be a radical Muslim movement except at the fringes of society, much in the same way that hard line Christian sects are on the fringes of European society. However, it is usually quite difficult to predict what would happen on an alternate timeline because who would have known that the assassination of two aristocrats in Austria-Hungary would have led to one of the worst wars of all time? Bibliography Ehteshami, A Hinnebusch, R A (1997) Syria and Iran: Middle powers in a penetrated regional system Routledge, London Gerges, F A (2006) Journey of the Jihadist: Inside Muslim Militancy Harcourt Trade, Orlando, Florida USA Gordon, D C (1980) Lebanon, the Fragmented Nation Croom Helm Ltd, London Rabinovich, I (1985) The War for Lebanon, 1970-1985 Cornell University Press, Ithaca, New York USA 1 Footnotes [1] D C Gordon (1980) p. 234 [2] Gordon (ibid.) p. 49 [3] Rabinovich (1985) p. 42 [4] A Ehteshami R A Himmebusch (1997) p. 116 [5] Gerges, F A (2006) p. 61 [6] Ehteshami Hinnebusch (ibid.) p. 116 [7] Ehteshami Hinnebusch (ibid.) p. 122 [8] Gordon (ibid.) p. 145 [9] Gerges (ibid.) p. 61 [10] Gordon (ibid.) p. 49 [11] Gordon (ibid.) p. 50 [12] Ehteshami Hinnebusch (ibid.) p. 127

Fairy Tales and Gender Roles Essay example -- Fairy Tales Gender Socia

Fairy Tales and Gender Roles Some things about fairy tales we know to be true. They begin with "once upon a time." They end with "happily ever after." And somewhere in between the prince rescues the damsel in distress. Of course, this is not actually the case. Many fairytales omit these essential words. But few fairytales in the Western tradition indeed fail to have a beautiful, passive maiden rescued by a vibrant man, usually her superior in either social rank or in moral standing. Indeed, it is precisely the passivity of the women in fairy tales that has led so many progressive parents to wonder whether their children should be exposed to them. Can any girl ever really believe that she can grow up to be president or CEO or an astronaut after five viewings of Disney's "Snow White"? Bacchilega (1997, chapter 2) chooses "Snow White" as a nearly pure form of gender archetype in the fairytale. She is mostly looking at Western traditions and focusing even more particularly on the two best known versions of this story in the West, the Disney animated movie and the Grimm Brothers' version of the tale. However, it is important to note (as Bacchilega herself does) that the Snow White tale has hundreds of oral versions collected from Asia Minor, Africa and the Americas as well as from across Europe. These tales of course vary in the details: The stepmother (or sometimes the mother herself) attacks Snow White in a variety of different ways, and the maiden is forced to take refuge with a number of different kinds of unlikely protectors robbers, assassins, giants, and fairies as well as those adorable Disney dwarves (Bacchilega, 1997, p. 29). Each version of "Snow White," no matter how different the surface details, shares several factors in common that are central to the way gender is described and used in so many Western fairytales: The heroine has a wondrous origin, she is innocent, she is persecuted at the hands of a jealous older woman, she is apparently killed (or dies) and she is then resurrected (Bacchilega, 1997, p. 31). The most striking of these elements is female jealousy, because while it is certainly not essential to the plot, it is a ubiquitous element of these stories. Fairytales, like other commonly performed cultural texts, must be seen in some sense as methods of instruction. We tell stories to our children to entertain and amuse them, to ... ...bmissive. When the princess gets tired of dealing with all the terribly obnoxious princes that her parents keep sending to her in an effort to get her married off, she turns Prince Swashbuckle into a gigantic warty toad. "And when the other princes heard what had happened to Prince Swashbuckle, none of them wanted to marry Smartypants... and so she lived happily ever after (Cole, 1986, p. 29). And in the recent film version of "Cinderella," ("Ever After"), the orphaned girl saves herself both through physical bravery and by preaching socialist principles to the aristocracy. When the prince finally realizes that he wants to marry her and that she may be in terrible danger, he rushes off to the castle of the villain only to meet the heroine just after she has vanquished the villain herself. "What you thought I needed to be rescued?" she asks, thereby completely rewriting her gendered role. Works Cited Bacchilega, C. (1997). Postmodern Fairytales: Gender and Narrative Strategies. Philadelphia: University of Pennsylvania. Cole, B. (1986). Princess Smartypants. New York: G.P. Putnam's Sons. Rohrich, L. (1970). Folktales and Reality. Bloomington, IN: Indiana University. Fairy Tales and Gender Roles Essay example -- Fairy Tales Gender Socia Fairy Tales and Gender Roles Some things about fairy tales we know to be true. They begin with "once upon a time." They end with "happily ever after." And somewhere in between the prince rescues the damsel in distress. Of course, this is not actually the case. Many fairytales omit these essential words. But few fairytales in the Western tradition indeed fail to have a beautiful, passive maiden rescued by a vibrant man, usually her superior in either social rank or in moral standing. Indeed, it is precisely the passivity of the women in fairy tales that has led so many progressive parents to wonder whether their children should be exposed to them. Can any girl ever really believe that she can grow up to be president or CEO or an astronaut after five viewings of Disney's "Snow White"? Bacchilega (1997, chapter 2) chooses "Snow White" as a nearly pure form of gender archetype in the fairytale. She is mostly looking at Western traditions and focusing even more particularly on the two best known versions of this story in the West, the Disney animated movie and the Grimm Brothers' version of the tale. However, it is important to note (as Bacchilega herself does) that the Snow White tale has hundreds of oral versions collected from Asia Minor, Africa and the Americas as well as from across Europe. These tales of course vary in the details: The stepmother (or sometimes the mother herself) attacks Snow White in a variety of different ways, and the maiden is forced to take refuge with a number of different kinds of unlikely protectors robbers, assassins, giants, and fairies as well as those adorable Disney dwarves (Bacchilega, 1997, p. 29). Each version of "Snow White," no matter how different the surface details, shares several factors in common that are central to the way gender is described and used in so many Western fairytales: The heroine has a wondrous origin, she is innocent, she is persecuted at the hands of a jealous older woman, she is apparently killed (or dies) and she is then resurrected (Bacchilega, 1997, p. 31). The most striking of these elements is female jealousy, because while it is certainly not essential to the plot, it is a ubiquitous element of these stories. Fairytales, like other commonly performed cultural texts, must be seen in some sense as methods of instruction. We tell stories to our children to entertain and amuse them, to ... ...bmissive. When the princess gets tired of dealing with all the terribly obnoxious princes that her parents keep sending to her in an effort to get her married off, she turns Prince Swashbuckle into a gigantic warty toad. "And when the other princes heard what had happened to Prince Swashbuckle, none of them wanted to marry Smartypants... and so she lived happily ever after (Cole, 1986, p. 29). And in the recent film version of "Cinderella," ("Ever After"), the orphaned girl saves herself both through physical bravery and by preaching socialist principles to the aristocracy. When the prince finally realizes that he wants to marry her and that she may be in terrible danger, he rushes off to the castle of the villain only to meet the heroine just after she has vanquished the villain herself. "What you thought I needed to be rescued?" she asks, thereby completely rewriting her gendered role. Works Cited Bacchilega, C. (1997). Postmodern Fairytales: Gender and Narrative Strategies. Philadelphia: University of Pennsylvania. Cole, B. (1986). Princess Smartypants. New York: G.P. Putnam's Sons. Rohrich, L. (1970). Folktales and Reality. Bloomington, IN: Indiana University.

The Impact of Absent Fathers in Black Female Upbringing Essay -- Famil

A father’s role in a child’s life is extremely important when it comes to a child’s development. With so much emphasis placed on young black boys needing their fathers during crucial developmental ages, the rate of our young black girls growing up without fathers is staggering and overlooked. What is an absent father? The definition is quite simple; an absent father can be defined as a father who is not present in the life of their child whether it is physically, emotionally, or both. Although the absence of a father is detrimental in any child’s life, the absence of such in a young black girl’s life is even more crucial. The absent father in a black girl’s life leads to, in some cases, promiscuity and teenage pregnancy, poverty, and emotional affects such as feelings of unworthiness and unable to be loved, fear of abandonment, and issues with rejection and commitment. The ways in which they view the opposite sex, the outside world and their self are forever tainted as a result of missing the key element of a father. I do not have any memories of my own father as a child. I met him when I was about fourteen years old. My mother and grandmother, with the help of my uncles and aunt, raised me. Although I had strong positive male role models in my life, there was always the void of my father that I dealt with on a daily basis. I can remember at a young age, before blowing out the candles on my birthday cake, I would wish that my father would show up to my party. I had elaborate daydreams of him coming back into my life and doing things with me like I saw on television. It never happened. While walking to the train station one evening my uncle casually said to me â€Å"there’s your father† as if I saw him on an everyday basis. I didn’t... .../p/articles/mi_m1272/is_n2572_v121/ai_13358877/ Ellis, B.J., et al. 2003. Does father absence place daughters at special risk for early sexual activity and teenage pregnancy? Child Development 74(May/June):801-821. Hogan, D., P., and Kitagawa, E. M. (1985). The impact of social status, family structure, and neighborhood on the fertility of black adolescents. Am. J. Sociol. 90: 825-855. Kost K, Henshaw S and Carlin L, U.S. Teenage Pregnancies, Births and Abortions: National and State Trends and Trends by Race and Ethnicity, 2010. Stanton, U.S. Department of Health and Human Services. National Center for Health Statistics."National Health Interview Survey." Hyattsville, MD, 1988. Toppo, Greg, â€Å"Obama urges absent fathers to re-engage in children's lives†. USA Today. 19 Feb, 2011. http://www.usatoday.com/news/education/2010-06-22-obamafathersday22_ST_N.htm

Personal Narrative: Negative Changes in my Dad :: essays research papers

He makes me feel like I am like none-other, but not in a respectable manner. I remember his eyes, lifeless and dark. His smile had a revengeful look upon it, his canine teeth set in his mouth as if her were a vampire. His heart was cold and full of hate. I remember some of the memories as if they were yesterday. His words would cut me through me faster and deeper then any scalpel could. He smelled of cigarettes and coffee on a daily basis, but tried to always cover the smell with the horrendous Brut cologne. It seems clichà © but all I remember is all the bad, none of the good. I remember the late night fights. All I did was sit in the corner of my plain room. Staring at my plain room that only consisted of a dresser that stood up to my chest, and a twin size squeaky bed. My covers were pink and right above and to the left of the bed, in the corner of the ceiling draped a net filled with my stuffed animals. I would sit and think, trying to drown out the screaming. The words of hate were thrown like daggers from dad to mom. I remember hearing the thundering of mom going down the stairs, but it was not by her own will. I remember hearing the screams of â€Å"I hate you† being yelled at dad, and the yelling of â€Å"You cheated, and you were caught, just admit to it damn it!† I remember when we moved for the second time, the fighting progressively got worse. My mom gave my dad chances to come clean, and to be sorry, but the day where he would say â€Å"I am sorry† never came. My dad left July 4th, 2005 while I was away in New York and it wasn’t until I arrived that my parents told my brother and I that they were going to get a divorce. We were in my dinning room, my chair faced the bookshelf walls, to which I would spend all of dinner time staring at the picture of my grandfather’s picture. We ate meatloaf and mashed potatoes, and corn and green beans. The meatloaf hat tomato paste drooping on top, with sliced onions backed into the paste, the potatoes had sour cream in them to make them smooth. The corn lightly dusted with black pepper setting in a buttery sauce, while the green beans were simple and out of the can.

Business Communication Essay

Q 1. Describe any situation that you experienced where the communication went wrong because the listening was faulty. Analyze the situation by explaining the type of listening barrier. . How could this barrier be overcome? (10 marks). The following example illustrates an organizational barrier to communication. By the time the message is passed down from the Chief to the lower level Executives, it is distorted completely, so much so that the original message is interpreted differently by each level in the organization. Memo from CEO to Manager: Today at 11 o’clock there will be a total eclipse of the sun. This is when the sun disappears behind the moon for 2 minutes. As this is something that cannot be seen every day, time will be allowed for employees to view the eclipse in the parking lot. Staff should meet in the lot at ten to eleven, when I will deliver a short speech introducing the eclipse, and giving some background information. Safety goggles will be made available at a small cost. Memo from Manager to Department Head: Today at ten to eleven, all staff should meet in the car park. This will be followed by a total eclipse of the sun, which will appear for 2 minutes. For a moderate cost, they will be made safe with goggles. The CEO will deliver a short speech beforehand to give us all some information. This is not something that can be seen everyday. Memo from the Department Head to Floor Manager: The CEO will today deliver a speech to make the sun disappear for 2 minutes in the form of an eclipse. This is something that cannot be seen everyday so staff will meet in the car  park at ten or eleven. This will be safe, if you pay a moderate cost. Memo from Floor Manager to Supervisor: Ten or eleven staff are to go to the car park, where the CEO will eclipse the sun for 2 minutes. This does not happen everyday. It will be safe, and as usual it will cost you. Memo from Supervisor to Staff: Some staff will go to the car park today to see the CEO disappear. It is a pity this doesn’t happen everyday. Communication was filtered or misinterpreted because of the following barriers: Organizational Barriers – In organizations that are too hierarchical, that is, where there are multiple â€Å"layers†, messages may have to pass through many levels before they finally reach the receiver. Each level may add to, modify or completely change the message, so much so that it becomes distorted by the time it reaches the intended receiver. In other words, there is likely to be loss of meaning and the message may not reach the receiver in the same way as it was intended by the sender. Another type of organizational barrier is a departmental barrier. This means that each department in an organization functions in isolation and there is no co-ordination or communication between them. This barrier could be overcome by the following methods: 1. Encourage Feedback – Organizations should try to improve the communication system by getting feedback from the messages already sent. Feedback can tell the managers whether the message has reached the receiver in the intended way or not. 2. Create a Climate of Openness – A climate of trust and openness can go a long way in removing organizational barriers to communication. All subordinates or junior employees should be allowed to air their opinions and differences without fear of being penalized. 3. Use Multiple Channels of Communication – Organizations should encourage the use of multiple channels of communication, in order to make sure that messages reach the intended receivers without fail. This means using a combination of both oral and written channels, as well as formal (official) and informal (unofficial) channels of communication. The types of channels will be discussed in detail later, in a separate unit. Q 2. Select a business article from any business publication. Evaluate it in terms of : a) Appropriate level of readability b) Use of jargon, slang and metaphors c) Use of simple vs. complex words. Is it well or poorly written, in your opinion? Attach a copy of the article with your response. (10 marks) World Markets Rise As Double-Dip Fears Ease: World stock markets advanced modestly Monday as investors rode momentum from Friday, when an upbeat U.S. jobs report eased fears that the global economy could slip back into recession. With Wall Street closed for a holiday, however, trading was expected to remain light. Markets took heart after official data last week showed private employers in the U.S. added 67,000 jobs in August, more than analysts expected. The figure bolstered optimism that the U.S. will maintain a slow but steady recovery from last year’s recession and avoid another economic contraction later this year. By mid-afternoon in Europe, Britain’s FTSE 100 index was up 0.3 percent at 5,446.17, Germany’s DAX was 0.3 percent higher at 6,153.31 and France’s CAC-40 was up 0.3 percent at 3,684.20. Asian indexes closed higher and trading on Wall Street was to remain shut for Labor Day weekend after closing higher on Friday. With most major governments reining in economic stimulus measures and many pushing through austerity spending cuts to reduce deficits, investors worry the global economy would be pushed into a double dip recession, particularly  as the U.S. slows down quickly. Because the U.S. economy is the world’s largest and consumer spending there accounts for a fifth of global economic activity, the stronger-than-expected jobs data on Friday helped calm investors’ frayed nerves after weeks of worrying indicators. â€Å"The renewed flight to safety we have witnessed over the past month is overdone and risks an equally large reversal when the worries over a double dip subside,† analysts from Rabobank said in a report. â€Å"As the unexciting, steady and below-trend global recovery continues, it’s important not to confuse it with a double dip recession.† Japan’s benchmark Nikkei 225 stock index climbed 2.1 percent, or 187.19, to 9,301.32 and South Korea’s Kospi rose 0.7 percent to 1,792.42. Hong Kong’s Hang Seng index added 1.8 percent to 21,355.77. Australia’s S&P/ASX 200 gained 0.8 percent at 4,575.50. Markets in mainland China, Taiwan, India, Indonesia and Singapore were also higher. The Dow Jones industrial average jumped 1.2 percent to close at 10,447.93 on Friday. The broader Standard & Poor’s 500 Index rose 1.3 percent to 1,104.51. Shares in the U.S. ended the week in the positive, the first time that has happened in a month. The early gains in September mark a stark turnaround from August trade, when shares fell on doubts about the global economic recovery. The dollar fell to 84.24 yen from 84.27 yen on Friday. The euro was slightly lower at $1.2880 from $1.2895. Benchmark oil for October delivery was down 40 cents at $74.20 a barrel in electronic trading on the New York Mercantile Exchange. The contract fell 42 cents to settle at $74.60 on Friday. Jargon refers to technical terms or specialized vocabulary. Some of the  technical terms mentioned above are â€Å"rode momentum, Kospi, FTSE, CAC, DAX, calm investors’ frayed nerves, etc.† More complex words and phrases are written in the above article and this reduces the level of readability when read by a common man. The above article is well written, however, the reader of the article should have a certain amount of knowledge in the field of stock trading and world financial markets. Q 3 List out and briefly explain five â€Å"do†s and â€Å"don’t’s† for each of participants and chairperson of a meeting. (10 marks). Before the Meeting As pointed out earlier, meetings need to be planned in advance, so that they are successful. Before any planning can be done however, a basic question to be asked is whether to hold a meeting at all. The answers to the following questions would help to decide whether a meeting is necessary in the first place – -Can the matter be decided or discussed over the telephone? -Can the matter be expressed in writing, in the form of a memo, or an email message? -Are key people available to attend the meeting and are they prepared? -Is the time allotted for the meeting sufficient? If the answers to the first two questions are yes and the answers to the other two questions are no, there is no purpose in calling a meeting. Once the need for a meeting has been determined, the next step is to start planning the meeting. First of all, the type and number of participants should be decided. A problem solving meeting should include representatives from all departments, since the decision would otherwise be incomplete. Shareholders, who are the owners of the company, should also be included. In terms of numbers, the size of the group could be anywhere between seven and eleven members. An exception to this is an information sharing meeting, where the numbers could be larger, so that a maximum number of people benefit from the information. The second and most important step in planning a meeting is to indicate the purpose or agenda of the meeting to the participants in advance. An agenda  is essentially a list of topics that will be discussed during a meeting. In the words of Adler and Elmhorst, â€Å"A meeting without an agenda is like a ship at sea without a destination or compass: no one aboard knows where it is or where it is headed.† An agenda is prepared by the Chairperson of the meeting, or the person who calls the meeting. During the Meeting: The task of conducting and moderating the meeting rests with the chairperson. He or she must be well versed with the procedures for opening the meeting, encouraging balanced participation, and solving problems creatively, concluding the meeting and managing time efficiently. We shall discuss each of these procedures in detail. 1. Opening the Meeting – The manner in which the meeting is opened is important, since a good opening will ensure that the rest of the meeting will proceed smoothly. There are different ways of opening a meeting. Generally, it is best to sum up what has been stated in the agenda – including the goals, background information and expectations of the participants. It is also a good idea to provide an outline of how the meeting will proceed, as well as a time budget. 2. Encouraging Balanced Participation – It is also the responsibility of the chairperson to encourage silent members to contribute to the meeting and to moderate the dominant members, so that they do not â€Å"hijack† the meeting. There are several techniques to encourage participation –  · Encourage Participation in the Reverse Order of Seniority – This means getting the junior members to speak or air their opinions first. If the senior people speak first, they may feel suppressed or be afraid to disagree with their superiors.  · Nominal Group Technique – In this method, the meeting participants are encouraged to work and contribute their ideas independently 3. Managing Time – There is no prescribed length for a meeting. The duration of a meeting will depend on the type and purpose of the meeting. Generally, problem-solving meetings will take longer than other routine meetings. In any case, the chairperson should set a time budget for the meeting, depending on the agenda and ensure adherence to the time limit. 4. Keeping the Meeting Focused – Often, a lot of time is wasted during meetings by going off track and by discussing topics that are irrelevant. In such situations, it is the responsibility of the chairperson, or the person moderating the discussion to make sure that the discussion remains focused on the topics mentioned in the agenda. 5. Ensuring â€Å"Convergence† – Convergence means hearing the points of view of all the members and then arriving at a decision. It is again the responsibility of the chairperson to bring the meeting to a point where an opinion emerges on each item of the agenda. 6. Summing Up – This means summing up the different points of view, the decisions and the actions to be taken. This should be done by the chairperson, identifying the role of each person on each item of the agenda, along with a specified deadline. Example – Chris will take the responsibility of contacting the media and sending material for advertisements and press releases by March 13th. 7. Concluding the Meeting – The way a meeting is concluded is as important as the opening, since it will influence the follow-up action taken on decisions made during the meeting. The chairperson should know when and how to conclude the meeting. The meeting should normally be concluded at the scheduled closing time, unless important issues still remain to be discussed and members are willing to extend the meeting. Sometimes meetings may be concluded before the closing time, when key decision makers are not present, or when important information such as cost figures are not available. 8. Keeping â€Å"Minutes† of the Meeting – Since meetings are called to take important decisions concerning the organization, it is important to maintain a permanent written record of the proceedings, which can be referred to at a later stage, or serve as a guide for action. Such a record is known as â€Å"minutes† of the meeting and may be done in an informal or formal manner, depending on the type of meeting.

The Gambia: Gateway to Africa

The Gambia, often referred to as the ‘Gateway to Africa', Is one of the smallest countries In the African continent and Is situated on the west coast. The country Is a former British colony gaining independence In February 1965. (ounce. Org, 2010). Most of the country's tourism Is based around the enclave, which Is where economical opportunities are mainly focused. In the case of many countries In the developing world, tourism is an industry that can offer many economic advantages and transform regions.It can assist in creating employment and hugely benefit communities in development projects that could live on for generations. It Is difficult to outline whether tourism as an industry can attract individuals to a certain destination or whether it is the location itself that manages to draw in tourists to gain economical benefits. It may seem that there are little worries in allowing a destination to become a popular choice among tourists, but managing the activities and ensurin g that natural beauty and resources are not compromised should be a major objective for every tourism organization.In order to assess the future proceedings of a country's tourism Industry, one needs to examine the sustainable ethos that are practiced. It seems as though the amount of people traveling to Gambia for holidaying purposes has declined In recent times due to the global economic downturn (The Point, 2009). 1 . Development of tourism in Lad's 2. Enclave Resort Structures In terms of developing a country's tourism structure it can be difficult for the nation to encourage growth on a wider scale when there is so much emphasis put on resort tourism.Page and Connell (2006) acknowledge the movement of tourists to remote areas of a destination and therefore not supporting the local economy. There is a major presence of foreign multi-national companies in the Gambia originating from Europe and the United States which use the country's natural resources for economic gain. Britton (1982) also discusses the criticisms of package holiday tours and the circulation of tourists within the formal tourism sector, claiming that tourists on these package holidays are not encouraged to leave their complex during their stay.This can result in leakages in tourism expenditure appearing in the informal sector, with figures reaching as high as 75% in the Gambia (Hall and Brown, 2006). By providing tourists with standards that would be expected in western countries, it becomes difficult to regard the investment of multi-national companies as a negative impact. Mitchell and Fall (2008) outline the foreign tourism involvement within the Gambia stating that without international airline companies and tour operators there would be no value chain and no tourists.Naturally, as tourism is a vital industry for the country, it cannot afford to turn away foreign investment as it can act as an encouraging factor to attract tourists too destination. An aspect that can be used to encoura ge the movement of tourists to other areas of The Gambia is the establishment of alternative facilities to help entice Individuals away from enclave resorts.Tribe and Already (2007) discuss new tourist developments concerned with increasing accommodation for the growing number of tourists traveling to the the Muskrats Forest offering to accommodate up to 7,000 individuals in an attempt to disperse tourism away from coastal areas. It may prove to be difficult to draw tourists away from what Safari (2003) outlines as the â€Å"g's†: Sun Sand sex When combined, these are the factors which are attracting tourists to Third World aorist destinations and are commonly associated with enclave resorts as Safari (2003) explains.

Marketing and Branding Coco Chanel

1.0 Introduction The survival of firms in the global market is related to their potential to identify brands that can respond to consumers’ needs. In this context, a successful brand is able to secure organisational growth even in periods of strong market turbulences (Doyle, 2009). However, the popularity of a brand in markets worldwide is not guaranteed; for example, it is possible for a brand to face low popularity in a market even if in most markets the response of consumers to the particular brand is impressive (Doyle, 2009). In other words, certain factors such as culture and social ethics can affect the performance of brands in the international market (Davis, 2010). This study focuses on the performance of a well-known brand: Coco Chanel. The specific brand appeared in early 1900s and was initially related to clothing accessories, such as hats (Siddiqui, 2014). Through the years the brand incorporated clothes and jewellery, becoming a symbol of high quality and unique style (Siddiqui, 2 014). The characteristics of the particular brand and its performance, as part of the fashion industry, are analysed below. Emphasis is given to the brand’s environment but also to the strategies through which the brand has secured its market position. It is revealed that the brand’s success resulted from the combination of a series of strategic approaches. The economic and social conditions in markets worldwide during the 20th century had also a key role in the brand’s rapid expansion internationally. Under these terms, the brand has contributed in the increase of attractiveness of the fashion industry and the transformation of luxury products to elements of daily life style. 2.0 Coco Chanel as a brand 2.1 Overview of Coco Chanel In order to identify the performance of the brand as part of the fashion industry it is necessary to refer primarily to the brand’s history, i.e. to the events that have led to the establishment of the brand and the strategies on which the management of the brand has been based through the decades. Coco Chanel is a brand closely related to the life of its creator: Gabrielle Chanel has been the child of a poor family; in her early years Gabrielle had to face the death of her mother, an event that led Gabrielle to work as ‘a singer in a cabaret in Paris’ (Siddiqui, 2014). There, Gabrielle, having become known with the name Coco, met her first husband who assisted her in opening in 1909 ‘a shop that specialised in hats’ (Siddiqui, 2014). In a few years, after the end of the World War 1, Coco Channel entered the fashion industry by developing clothes of high quality. These clothes were characterised by simple lines and persistence in colour: black and whi te were extensively used creating a unique identity for the particular brand (Siddiqui, 2014). Through the years, the brand was expanded incorporated jewellery and perfumes, such as the Chanel No5, the brand’s most successful product ever (Siddiqui, 2014). The success of the brand has been related to the ability of Coco Channel to pay attention to the needs of people and to understand the changes in social and cultural trends, as developed globally (Graj, 2013). In any case, the brand has been characterised by its strong dependency on the personal views and beliefs of Coco Chanel, a fact which is made clear through the brand’s logo: the initials of Coco Chanel have been combined for creating a logo that gives the sense of a signature of its creator (Figure 1, Appendices). 2.2 Key competitors of Coco Chanel As already noted, Coco Chanel is one of the most powerful competitors in the global fashion industry. The brand is part of the luxury fashion sector, a sector which is characterized by the dominance of 10 brands. Different views have been developed in regard to the position of these brands in the relevant hierarchy. In the table included in Figure 2 (Appendices) two of these views are presented: the first view refers to 12 dominant brands of the specific sector while the second view focuses on 10 of these brands as the most powerful ones. Particular emphasis should be made to the following fact: the first list, the one included 12 brands refers only to the luxury clothing sector while the second list presents the top 10 fashion brands worldwide. From this view, the brand under examination would be considered as more relevant to the first list. However, the second list is important for understanding the competitive environment in the fashion industry in general. In addition, the two l ists reveal an important fact: Chanel has managed to secure an important position not only as a fashion brand but also as a luxury clothing brand, being categorized at the fourth and the fifth position accordingly (Figure 2, Appendices). The lists presented in Figure 2 also reveal the significant power of certain brands that are included in both lists: brands such as Louis Vuitton, Prada, Dior and Gucci seem to be the most critical competitors for Coco Chanel since they have managed to be popular both as fashion brands and as luxury clothing brands (Figure 2, Appendices). According to a report published by the Luxury Institute Chanel is one of the top luxury brands worldwide. In fact, in the survey developed by the above Institute most participants seemed to prefer Chanel; in the particular survey Louis Vuitton ranked second while Prada ranked third (Carr, 2012). 2.3 Brand performance2.3.1 Applied marketing mix (4p’s)The performance of the brand in its industry could be made clear after reviewing the key elements of the marketing strategy employed for the promotion of the particular brand. In practice, emphasis is given to four of these elements, which as also known as 4Ps (Burrow, 2008). The particular elements constitute a quite known framework, the marketing mix (Burrow, 2008). The 4Ps included in the marketing mix refer to specific aspects of a marketing strategy. At the first level, reference is made to Product. The term Product, as part of the marketing mix, reflects not only an object, as a materialised element, but also the various characteristics of the object/ product, such as ‘value, packaging methods and materials and brand name’ (Lamb and McDaniel, 2011: 47). Place is the second element of marketing mix; the specific term denotes the geographical area in which the product is available or in which the product i s planned to entry (Lamb and McDaniel, 2011). The term Place also reflects the means used by a firm for distributing its products internationally or locally (Fifield, 2008). The success of a product in a particular market is depended on the Promotion strategy used, i.e. on the means and the approaches employed for making the target consumers aware of the specific product (Satit et al., 2012). Finally, the Price of a product has to be decided taking into consideration various factors, such as the GDP in the target market, the market’s demographic characteristics/ average income and the status of the local economy (Lee, Cheng and Chen, 2008). If the marketing mix used in regard to a product is not appropriately planned, then target consumers would not be expected to buy the product. The relationship between the marketing mix and the consumer preferences is presented in Figure 3 (Appendices). On the other hand, marketing mix should be structured in such way so that it can respon d to actual consumer needs, as these needs are reflected in the 4Cs framework; the relationship between the two frameworks is presented in Figure 4 (Appendices). The issues highlighted above should be used when describing the marketing mix of Coco Channel. At the first level, in terms of its Product, the particular brand is characterised by exceptional quality (Ma, 2014). In fact, quality involves in all aspects of the brand’s product, meaning not only the materials of the products but also the materials used in the products’ packaging (Ma, 2014). For example, in the case of Chanel No.5 the uniqueness of the product was secured by employing an innovative name and by using a unique synthesis of aromas (Sicard, 2013). Also, the specific brand is related to a country well known for the quality of its cosmetics and clothing: France (Ma, 2014). The potentials of the brand to be expanded worldwide have been limited because of the following need: many of the brand’s products had to be supported by appropriate customer services schemes. Therefore, the selling points of the brand’s products are selected on the basis whether they can have a direct and close reference to France, as the source of these products (Ma, 2014). In regard to its Promotion strategy the specific brand can be characterised as unique: common marketing options are combined with less popular marketing approaches for attracting the consumers’ interest. For example, in its initial phase the marketing of Chanel No.5 has been based mostly on ‘word of mouth marketing’ (Sicard, 2013: 159). In addition, the advertisements related to the specific brand are likely to be included in media and press that are quite popular in the fashion industry, as for example ‘Elite and Vogue’ (Ma, 2014: 48). However, the high quality of the brand’s product has been secured by adopting high Prices, an approach which is considered as expected by which has set limits to the increase of the brand’s popularity (Ma, 2014). 2.3.2 Segmentation, targeting and positioning (STP) For ensuring the effectiveness of a marketing strategy used for promoting a brand marketers need to develop three, key, activities: segmentation, targeting and positioning (STP). As part of marketing, Segmentation reflects the effort of marketers to divide a market into parts/ segments; each of these segments would refer to consumers with common characteristics, such as age, marital status and so on (Cant et al., 2009). By segmenting a market marketers are able to develop marketing strategies that would be welcomed by the target consumers (Cant et al., 2009). However, in order to respond to the expectations of marketers, segmentation needs to be following by targeting. In the context of marketing the term targeting is used for showing the identification of the market segments that will be addressed by a marketing strategy (Boone and Kurtz, 2013). For example, the decision to address only teenagers among the people living in the target market is an example of targeting. As for positio ning, the specific term is used for showing the effort of marketers ‘to place a product in the mind of consumers’ (Boone and Kurtz, 2013: 98). Different approaches are likely to be used by marketers to achieve positioning, as this activity can secure consumer loyalty (Boone and Kurtz, 2013). In the case of Chanel, STP could be achieved by using various approaches. For example, in regard to the particular brand market segmentation could be based on the views of consumers in regard to luxury products. This means that global market would be divided into parts based on the expected perceptions of consumers on luxury products; the evaluation of these perceptions could be based on luxury value as of its various dimensions (Figure 5, Appendices). The market segmentation for Coco Chanel could be also based, alternatively, on the frequency of use of luxury products (Ciornea, Pop and Bacila, 2012, Figure 6, Appendices). Targeting and positioning for the particular brand could be developed using similar criteria. More specifically, in regard to targeting the marketers of Coco Chanel should take into consideration the following fact: due to the high prices of its products the particular brand could not target all social groups, as could be developed using targeting. For example, tee nagers would not be an appropriate target group for the brand’s products. As of positioning also there are certain issues that should be addressed: so far the brand has become synonym of quality; also, since its appearance in the market the brand has been among the top brands in its industry. Therefore, the best approach for positioning this brand would emphasise on ‘product’s class and on price/ quality’ (Boone and Kurtz, 2013: 298). 2.3.3 Brand illustration When referring to brand illustration reference is made to the graphical elements used for presenting the brand to the public. For example, intensive colours could be used in a brand’s logo for attracting the attention of consumers (Shimp and Andrews, 2013). In addition, symbols that denote a particular characteristic of a brand could be employed for making the brand more attractive to the public (Kumar, 2009). In order for a brand’s illustration to be successful it should not follow common patterns, especially those related to the industry involved (Kumar, 2009). In any case, the logo of the brand has not necessarily to reflect the role of the brand in the industry but it needs to offer a view on the brand’s culture, as this culture would show to the public the values and ethics on which the creation of the brand has been based. The logo of Coco Channel is based entirely on the name of its creator. The design and the elements of the specific logo aim to show the close relationship between the brand and its creator’s values; simplicity is also another issue highlighted through the logo of the above brand (Figure 1, Appendices). From this point of view, it could be supported that the brand illustration used in the case of Coco Channel can be characterized as quite successful, promoting simplicity and showing the critical role of the brand’s creator in brand’s success. 2.3.4 Detail evaluation, critical perspective – SWOT analysis As with most business strategies the effectiveness of a firm’s branding decisions is usually decided after checking the characteristics of the brand involved; the performance of the brand in its market has also to be taken into consideration for deciding whether a brand has been successful or not (Davis, 2010). In the case of Coco Chanel the SWOT framework could be used for evaluating the brand’s performance. The Strengths of the particular brand are mostly related to its brand name and its relationship to quality (Carr, 2012). In fact, the specific brand has managed to establish a unique culture, a culture based on ‘the spirit of its creator’ (Kapferer, 2008: 252). In the context of this culture, high quality in clothing would be considered not as an exceptional condition but rather as part of daily life (Kapferer, 2008). The high expansion of the brand in the global market, as compared to other luxury brands, is another important strength of the brand (Ca rr, 2012). However, the brand has an important Weakness: the price of its product is quite high, not allowing a high percentage of consumers to buy the brand’s products (Carr, 2012). On the other hand, the particular brand meets all the requirements of a luxury brand (Figure 7, Figure 8, Appendices). This means that the specific brand has important Opportunities for future growth. Still, there is the problem of continuous recession. Economic turbulences in the global market could result to the limitation of profitability of luxury brands, a fact that would be a severe Threat for the particular brand (JWT, 2009). 2.4 Brand value The achievement of profit, at a pre-specified level, is the key target of a brand, at least for brands used in businesses (Larson, 2012). In this context, a business can significantly enhance its value using one or more brands (Larson, 2012). When having to estimate the value of the brand several issues can appear: the exact profit achieved by using a brand cannot be measured since the gain from employing a brand can result either in the short term or the long term. Also, this gain may not be always monetary; the improvement of a firm’s image in the market is an example (Davis, 2010). Therefore, for measuring the value of Coco Chanel, as a brand, a mixed model would be employed: the valuation framework used by ‘BrandFinance, an organisation based in UK’ (Davis, 2010: 44). The particular framework is based on the following method: a firm estimates the level of the sales it should achieve in the future, for securing profit; then ‘a royalty rate is set for achi eving the above target’ (Davis, 2010: 44). This royalty rate can be used for estimating the current value of the brand, which is the actual brand value (Davis, 2010). The measurement of the brand value using the BrandFinance framework is made clear through the diagram in Figure 9 (Appendices). 2.5 Importance of Coco Channel for the industry Since its introduction, the specific brand has achieved the following target: it has made luxury products more attractive to consumers. More specifically, in the 1920s, when the brand first appeared, women had to face the severe consequences of the World War I; widows were increased and the interest for high quality clothing was quite low (Siddiqui, 2014). The appearance in the market of the products of the particular brand, such as the ‘short black dress and the perfume Channel No.5’ (Siddiqui, 2014), introduced a new era for the relationship between consumers and the fashion industry. Since then, fashion products and luxury products have become quite attractive as this fact has been reflected to the radical expansion of luxury brands worldwide (Figure 2, Appendices). In addition, the particular brand managed to cover the gap between fashion and the other industries. Indeed, up to the appearance of the brand’s products in the market the hierarchy of importance as of the industrial activities worldwide had a standard format: manufacturing and transport industries were mostly valued, as of their potential to cover people’s needs (Kapferer, 2008). Since the introduction of the brand’s products in the market the perspectives for growth in regard to fashion and luxury products were made clear. Entrepreneurs worldwide were initiated to invest in the particular sectors, a fact that enhanced competition and kept quality standards high (Kapferer, 2008). 3.0 Conclusion The performance of Coco Chanel as a brand can be characterised as high. In fact, as proved through the analysis made above the particular brand is one of the most powerful in the global fashion industry. The position of the brand in the luxury sector is also significant, an achievement that denotes the brand’s potentials to achieve further growth. The establishment of a unique culture has been proved to be the approach through which the particular brand secured its success. Indeed, the creator of the brand, Coco Chanel, managed to convince the women in her era that style and quality should be parts of their life style. At the same time, through the particular brand the independency of style from complex forms was achieved: instead of emphasising on heavy and multi-coloured clothing Coco Chanel preferred to use simple lines and just two colours: white and black. This approach made the brand Coco Chanel to distinguish in consumers’ minds. A similar approach was followed i n regard to the other products of the brand: simplicity and innovation have been the key elements of the brand’s products up today. In this context, the success of the brand as revealed through the examination of all its aspects could be considered as expected. In the future, further growth could be achieved on the basis that brand’s culture would remain at the centre of the brand’s strategies. 4.0 References Boone, L. and Kurtz, D. (2013) Contemporary Marketing. Belmont: Cengage Learning. Burrow, J. (2008) Marketing. Belmont: Cengage Learning. Cant, M., Strydom, J., Jooste, C. and du Plessis, P. (2009) Marketing Management. 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